A few years back, the Mrs. and I took a trip to NYC and were able to catch both Colbert and Letterman during our week long stay. Who knew we were standing at the crossroads of the future of late night television?
Now, with Colbert taking over The Late Show, I produced two campaigns to promote the premiere on our station. The first set promoted our main anchor's one-on-one interview with Colbert, which was split into three separate stories.
The second set counted down the days until the premiere using 5 second station IDs. To localize these spots to our market, we took a cardboard cutout to various local landmarks.
Why yes, those are my hands! Guess I can add "professional hand model" to the resume.