I had a big idea for the latest edition of the popular Our Backyard campaign. With super heroes being all the rage these days (especially with The CW's primetime lineup), perhaps Good Day needs a hero if its own!
Utilizing the talents of coworker and legendary cosplayer Bryson Hatano (star of last year's "We're Fans Too" campaign), we designed a costume for anchor Cody Stark, with the goal of finishing it in time for a comic book convention coming to town. Check out the process by clicking through the slideshow below.
The costume was a hit on Good Day and made for a fine promo!