Days of the Good

One of the many things that makes Good Day unique is its live S.A.P. translators, who not only translate the show into Spanish, but act as members of the cast. There is a camera set up in the S.A.P. booth so they can interact with the main anchors regularly. No other morning show in the market offers this service. 

But if you don't watch the show, would you know that? In an effort to reach a new audience, we created an all-Spanish promo last year advertising the S.A.P. service. It was a hit, so I was asked to create a second one, which could potentially air on Spanish cable channels. Here's what I came up with: Days of the Good.